As a book publisher and quite familiar with the different types of book publishing, I always hated to hear the caller say “I have a book that is going to make you a million dollars!”
Writing rarely makes an author and publisher that kind of money, so as I listen, red flags are going up everywhere in my head.
That kind of naivete in a writer opens them up to being scammed by the charlatans in the publishing world. These con men will convince an author that their manuscript is the very best, thus the author should buy from them a publishing package that is overpriced and poorly produced.
As a self-publisher under these conditions, the author will fail to make any money.
Book Publishing and Marketing
A better course of action is this: once your book is written, spend time developing a marketing plan for it. WHO will buy this book? WHY will they buy it? WHERE will they be able to buy it?
Be brutally honest with yourself. Are you an expert in the field? If so, you have a ready-made pool of buyers for your book. If you are not the expert, why on earth would anyone want to purchase your book? Have you presented something unique? Is it written better than anything else on the market? Do you have pictures that other authors did not?
Readers need to be able to find your book, so where are your markets? Will it be an eBook? Paperback? How will it be distributed? What is your time frame for your marketing plan?
Once you have your marketing plan in place, decide if you will self-publish or be traditionally published. There are many pros and cons to each type of publishing, and you must decide what works best for you and your book. Either way, your marketing plan will be invaluable.
If you self-publish, this means that you, the author, take on ALL of the costs of production and marketing.
Your marketing will take double the amount of time you spent writing, so prepare your life appropriately. This type of publishing, if done correctly, can make the author the most amount of money, but if you do not want to dedicate this time to marketing, you will not be successful.
If you want to be traditionally published, you will have to submit your manuscript to various publishing houses which publish similar books.
You can do this through an agent, but finding a good agent who will work with a first-time author is difficult, yet not impossible.
Being traditionally published means that you give the publishing rights to the publishing company, and in return, you will receive a royalty on sales minus your agent’s commission.
Your publisher will pay for all of the production and marketing of your book. You SHOULD NOT PAY your publisher for this service–that is NOT traditional publishing.