Hype in recent years is that all you have to do is set up a website, start writing, and you will make money blogging. I think that sounds great, don’t you?
Problem is, it ain’t necessarily so. In fact, the majority of bloggers don’t make much money, but there is a reason. They didn’t make a business plan.
Growth of Blogging
Tumblr and WPvirtuoso found some interesting statistics about the growth of blogging:
• there are about 292 million bloggers in the world (4/2016), up from 152 million in 2013
• Almost 1/3 of them publish a blog two to six times a week.
• Blogs are primarily read between 7 and 10 am, with peak sharing time at 7 am and comments highest at 8 am.
• Every single day, you can expect to see about 180,000 new blogs on the internet.
This can create an overwhelming arena for a new blogger to step into.
Make Money Blogging
Not all blogs are intended to be directly monetized. Many businesses post blogs regularly on their website to bring traffic into their brick-n-mortar facility. Some blogs are strictly informational, with no intent to make money.
Then there is you—the blogger who wants to quit your full-time job and write from a beach in the Caribbean because you make money blogging. How can you make this happen?
Simply put, create your blogging business plan.
As with any business, you have to know where you want to go. Blogging, like most business, takes time to get up-and-running. Maintaining a business plan will keep you moving forward, even when you are discouraged.
A Blogging Business Plan
Your blogging business plan can be as simple as 1 page, and it should be written down. As you grow, add things you want to try and subtract those which didn’t work. You should revisit your plan about every 6 months and keep it current. Few businesses have succeeded without a business plan. Your blogging business plan is a very important tool to help you reach your goals.
Within your plan,
• Set a schedule for when your posts will be published and be consistent in writing and publishing
• If you plan to monetize, what specifically are you going to do? (writing a blog is not enough)
• Follow through
Many bloggers have found that the words bring people to their site, but the money is made through other outlets. There are bloggers today who make phenomenal amounts of money monthly because they don’t simply blog. They do other things. These include services that they offer, things that they sell, and clickable ads placed within their websites.
Gael Breton has a terrific post where he features 23 bloggers who are making very nice income from what they do online [Make Money Blogging]. He does some really informative and detailed research on what works when monetizing a site. The 23 bloggers featured are very open about their income and how they earned it. Good stuff for anyone trying to build a blogging empire!
Going Forward as a Successful Blogger
Making money blogging takes time and effort. If you build yourself a road map, a blogging business plan, you have a much better chance of success. How can you make your dreams happen? Plan.